Explore and try

Seen it on social media, in an online store or on a shop shelf, but not sure? Try it first.

Broova is a curated dietary, wellness and fitness box for you to try and test, with products in small sizes, from protein to collagen, delivered across the UAE. Discover new things for your healthy routine, and only buy the full size once you know you love it.

Join the waitlist See the boxes

Coming soon to the UAE. Early Explorers get a bonus item in their first box.

A circle of single-serve wellness products on a linen table: protein powder, electrolytes, collagen, creatine, an energy gel, a protein bar, bone broth, collagen gummies, protein bites, herbal tea, a mushroom blend pouch and capsules

Sound familiar?

A woman in a supplement shop holding a large protein tub, looking unsure

Not sure which one to buy?

A full-size tub is a big commitment when you don’t know if you’ll like the taste, the texture or how it works for you.

Try it first with Broova.

Two ways to explore

Every box is curated by us and changes every month. Every item is sealed and labelled by its brand.

Curious Box

For first-time explorers

Launch priceAED 79 / month

1 month or 3 months (AED 237) · Delivery included

  • 3–4 products, mostly single-serve or small sizes, depending on the product
  • A mix of fitness, wellness and natural products
  • A card explaining each product, with a QR code to share feedback and get the full size
Join the waitlist
Pro Box

For performance seekers

Launch priceAED 139 / month

1 month or 3 months (AED 417) · Delivery included

  • 5–6 products, mostly single-serve or small sizes, depending on the product
  • A wider mix, including premium products
  • A card explaining each product, with a QR code to share feedback and get the full size
Join the waitlist
Early ExplorersJoin before launch and get a bonus item in your first box.Save my spot

How it works

Four simple steps

1

Pick a box

Curious Box or Pro Box.

2

Choose your plan

1 month or 3 months.

3

Try at home

Open your surprise box, try each product and share your thoughts with us.

4

Buy what you love

Found a favourite? Get the full size.

Inside the box

Small sizes, real products

Mostly single-serve, sometimes small sizes, from brands you know and brands you haven’t met yet.

ProteinCreatineElectrolytesCollagenEnergy & pre-workoutHealthy snacksHerbal teasFunctional mushroomsNatural herbsSea mossRecoveryAnd more

Every box comes with a card explaining each product and how to use it.

For brands

Let’s grow together

Broova puts your product in the hands of people in the UAE who are looking for the latest, high-quality fitness and health products.

We welcome rising and international brands that want to make a change and bring fresh, feel-good ideas to everyday wellbeing.

  • Real trial, not a scroll. Your product is opened and used at home by Broova subscribers.
  • Trackable sales when subscribers buy the full size.
  • Local and international brands welcome.
  • Founding Partner spots for the first brands that join.
Partner with us

Waitlist

Be first to explore

We’re launching soon in the UAE. Join the waitlist and we’ll message you when the first boxes ship. Early Explorers get a bonus item in their first box.

Join the waitlist

FAQ

Questions

Can I choose what goes in my box?

Each box is curated by us, based on the brands we partner with and the products we source, so a little surprise is waiting at your door every month to keep your wellness routine fresh. Just tell us about allergies or anything you avoid, and we’ll swap items for you.

Are the products safe?

Every item is sealed and labelled by its brand and sold in the UAE. Please read each label before use, and check with your doctor if you are pregnant, breastfeeding, on medication or have a medical condition.

Where do you deliver?

Across the UAE. Delivery details will be shared at launch.

How long is a plan?

Choose 1 month or 3 months. Plans don’t renew automatically.

Can under-18s join?

Yes, with a parent or guardian, who signs up and pays for anyone under 18. We curate their box following the age guidance on each brand’s label and UAE regulations.

Can I recommend a brand or product?

Yes, please do! Tell us about any brand or product you’d love to try by emailing order@broova.ae. We promise to look into every suggestion.

I’m a brand. How do I join?

Tap “Partner with us” to register, or email us at partner@broova.ae, and we’ll be in touch about Founding Partner spots.